Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mitchell 1 · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app/ service is simply not worth the cost. They haven’t updated it in two years and it shows. Techs and service writers should have separate screens. Report layout is dated, at best. This is just not a value added workflow. Inspection screens are unusable in ‘dark mode’. On iPhone. Data point entry is clumsy, at best. Further, Why not incorporate job logging or several other features in the app? There’s a significant wasted opportunity here particularly for the cost. Mitchell1 gets a lot of money for their products, generally. Simply put, in its current iteration, this should be free.
No support for over 2 years means it will run poorly and not fit correct on the screens of modern phones and tablets. At the foundation the layout of the report info and photos is disorganized and creates a bad customer experience. Mitchel created this software as an inexpensive alternative to the most popular digital inspection software yet I would not use it if it was free (Highly recommend Bolt On instead). Might be better if it ever gets updated but I don’t think Mitchel cares about this software at all, the sales department is probably the only part of the company that remembers it still exists.
Ridiculous that I’m seeing reviews from 2 and 3 years ago that talk about some of the problems I’m facing. App hasn’t been updated in 2 years. Like others have mentioned, the X for the pictures is way to high up in the corner and goes behind the top icons making it nearly impossible to back out of a picture. And pictures are always blurry being that I take it from the app or upload a picture I took. This needs to be fixed.
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