Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PropertyGuru Pte Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is one of the worst apps I’ve ever used. You can’t go more than two steps without the app freezing up on you, the screen getting stuck between transitions, or photos just not even loading.
The single most important function of this app for me was the ability to see all results from a search on a map of Singapore, so you could tell exactly where units were (important for thinking about transit options, neighborhood, etc). I cannot find that function in this latest update, making this app useless for me.
Everytime you take any action inside a ad/unit like roll the pictures, or text the agent, or just scrolling up and down the app freezes and you have to go back and enter again in order to take any other action. It is really difficult. You cannot see the map And pictures in the same search because it freezes.
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