Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The City of Annapolis Office of Emergency Management · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is a time-saver and is truly wonderful!! The only request I have is to PLEASE send out a warning when there will be fireworks in Annapolis — there was an unexpected series of fireworks(?) bangs 2 or 3 nights ago, that sounded like automatic gunfire/ explosions with no advance warning & nothing visible from my home. VERY distressing for someone with PTSD.
Notifications are on point & timely. Loads of links to obtain info including statewide traffic cameras.
I really enjoy this app, but the app needs an update. The traffic cameras and the traffic alerts have broken links.
The City of Annapolis Office of Emergency Management app is intended as a “one-stop shop” for everyday preparedness, emergency information, and alerts...