Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tony Niemann · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use this to see where dolphins have been sighted-including some images from other users. I can look around the map before I head to the beach to see if they’ve been spotted nearby recently. App has trouble finding my location but it’s easy to zoom in or out, works just like Google Maps.
I tried this a few years back It was worthless then and it’s no better now Can’t log in Im sure someone smiles while counting the grant money Obviously you people aren’t serious about this.
Can’t see dolphin sightings without logging in? Why? I can understand advanced features like submitting a dolphin sighting could require a login to reduce malicious submission of sightings but I don’t understand why anyone who downloads the app can’t see the sightings on the map without creating an account. Increase adoption and user abandonment by allowing anyone who downloads the app to see dolphin sightings. Then move user registration as a secondary feature or part of the workflow before you can submit a sighting. Oh and go native.
The team at the University of Maryland Center for Environmental Science's Chesapeake Biological Laboratory are studying how often dolphins actually co...