Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗US SAILING · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Although the description says I can see the rules “at all times,” what I think they really mean is “only when you have a live internet connection.” At least, I can’t figure out how to use the app in offline mode with the content downloaded—like when I’m out sailing! Or maybe content can be downloaded…and it’s a UI problem. Great potential, but the must be an offline mode.
All in one place including the ability to produce a protest/request for redress and email to the appropriate place. Diagrams too. And now you can search the entire RRS and copy your selection. A+. Must have product for all smart phones and iPad.
This app is so much better than previous version. Easy to navigate and search. Love the reference pages and Dave Perry videos. A nice future enhancement would be hyperlinks to referenced rules within the rules text. The whiteboard is a great idea, but the boats are always head to wind. If I could change the heading of the boats on the whiteboard then five stars. (iOS version)
When it comes to The Racing Rules of Sailing, US Sailing makes the rules available whenever and wherever you want. Our premier product, the Racing Rul...