Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Premier Research · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App took three attempts to install. App glitches and crashes all the time. App is supposed to have the ability to send notifications to remind you to log entries. My iPhone is set to get notifications from the app. However, the apps in the notifications are never sent. Overall, terrible app.
Keep having to delete and install over and over again and it still won’t work. Really frustrating and taking up a lot of the time that I don’t have.
I just installed this app for a study I am doing. First time trying to use it and it didn’t work. Deleted it and installed again. And it worked. Next day, go to enter my diary and it isn’t working again. Deleted it and installed it, but still won’t work. Tried this at least 3 times.
This app is used to collect patient reported outcomes during the conduct of clinical trials.