Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Preferred Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have used this app for a little under a year now, and it has worked awesomely. You can deposit a check just by simply taking a picture of it and it can be instantly added to your bank account (at least almost instantly) for a small fee, or you can wait a few business days and no fees will be applied. You can also check your savings and checking balances by logging into your account and choosing the account section, see the date of the transaction, where you bought it from, and other things that you would most likely expect to see on a banking app. Overall it is a good app, but it does need some fixing up, for example, the app can be really slow (I’ve tried multiple different wifi connections and different locations for cell service). Even with some downsides, this app is definitely a need when you start banking with preferred.
I was very happy to find out when I switched credit unions to PCU that they had remote deposit. The app for the credit union works okay except when I upgraded phones it will not work with facial recognition. The app keeps crashing and I have to reinstall. The remote deposit works about half the time. Once I get into it I can use it, however getting into it is the problem. You need to spend some time and money updating this app.
Works great as long as you don’t want to use facial recognition with an iPhone X. App freezes after you try to log in. Have to delete and reinstall. Works with touch, but not face.
Preferred Credit Union Mobile provides members convenient access to our website, mobile check deposit, mobile banking, branch and contact information.