Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Michigan One Community Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It would be nice if they worked with Apple Pay.
The app works the majority of the time but the down times are usually unannounced and at random. With any other app that would be okay, but being that this has to do with money management you could be at a complete loss if you need the service and it isn’t available.
Supper simple to use; a couple of things I wish it provided would be balances under each transaction, also it would be really nice to actually see pending transaction that haven’t come through yet. For example when a bill pulls out but has not fully pulled. There are features this app would benefit from having that I’ve had in the past with other banks.
M1.Mobile enables you to view all of your Michigan One Community Credit Union Account balances. You can transfer funds, pay bills, and see the latest...