Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Power Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
1) app times out frequently 2) Does not stay logged in even though option selected 3) Does not remember login credentials. iPhone specifically painful to use as you have to type in the password every @#$&*$&#@ time. Let users use phone passcode for second verification. Touch works well on iPad app. 4) Bill pay feature struggles with searching for vendors. I had to search using Express only instead of American Express as the search struggled to find American Express. 5) if I toggle between apps, I have to log in again. This is painful when using bill pay as I’m trying to get dollar amounts from other sources. This is a great app for 2001, but not very user friendly for 2021.
Have trouble nearly every time I try to log in... shuts down etc...
Your old application worked fine. This “new” and “improved” app keeps shutting. down or restarting every time I try to log into it and when I manage to get through and I want to check one of my account balances the app tells me that an error occurs and I need to call the union. What’s the point of having this app if none of the features work. Power credit union use to be such a good union and these past few months with the banking to this application has really made me consider switching to another union.
Power Credit Union Mobile provides members convenient access to our website, mobile check deposit, mobile banking, branch and contact information.