Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Poste Italiane Spa · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
After wasting half an hour trying to get the perfect shot ‘document under your chin’ I entered email / password and got the email confirmation, but then at the next step never got the sms so all of that was for nothing as they did not remember any of the previous steps taken. Video, multiple doc scans, face+doc that is so finicky, passport chip. At least give some feedback, keep the data entered up to this point, give another option.
I couldn’t expect anything more since the app is from Poste. Let’s say I decide to use a 40 characters password using a password manager how am I supposed to input it if you disable the “paste” functionality? To make the app more secure? Users would choose weaker password instead. 🤦Whoever designed the app doesn’t know security. Re-enable the paste in the password field. The rest worked decently.
Tried to request SPID but I can not pay. Seems like it will not take any of my US credit or debit cards.
PosteID è l’App ufficiale di Poste Italiane per la nuova identità digitale che consente di accedere ai servizi della Pubblica Amministrazione e dei pr...