Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Portsmouth Murals, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Used this while in Portsmouth for the day for my daughters dance recital (evening). It allowed my grandparents and I to not only see the murals but understand their history. We couldn’t find #60 but that’s okay! Somewhat time consuming but good detail
This Portsmouth Floodwall Murals Tour is a one-of-a-kind experience. Here, visitors to the murals in historic downtown Portsmouth, Ohio will discover...