Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kelly Kim · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is Fantastic. Not only that it got a awesome Upgrade to the best Video Game of all time. But it made my Parents Love it too. They played it when they were Teenagers and they loved replaying them again. Keep it up Guys. This is the Best.
I love this game so much. I only had it for 5min and I already beat 13 levels. I can't stop playing this game. It's addictive and amazing!
Very well done and addicting but just a bit hard. It's good game. Tons of ads but that's what keeps free games going. It doesn't require internet. It's fantastic and I recommend it for everyone.
Pop Ball is a simple, accessible twitch with one small change: Your character can't run. Where your goal is to escape the Space. The problem is that...