Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shahzad Mughal · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It is a nice game
Great game just needs a siren button but other than that it’s pretty solid! Thanks
So I was playing the game for the first ever time and then you only get two of one pistol which is unacceptable and then second of all on the third mission. You don’t even get to play it because the game freezes you and you can’t even walk and when I went onto the game for the second time, I wasn’t able to put on my stuff or use my gun because I didn’t have it.
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