Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Points West Community Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has been the worst since it was introduced. In this day of age a register isn’t normally used everyone uses their app to keep track of their money. This app glitches so you never know your current balance. There’s times it subtracts transactions that you can’t see. Then there are many times you transfer from one account to the next and the app puts it in the wrong account. We are forced to use this app and have contemplated leaving this bank because of this app. Oh and. It to mention the numerous times during the week where it’s “ unavailable”. When the banks are closed and your child needs money and the app doesn’t work. You start using other sources to keep your money!!!
This app has as many features as my other accounts at bigger banks, and it’s less confusing! External transfers is a big plus, making it easier to move money. My accounts are organized how I like them. Couldn’t say enough great things about the app and this bank!
Banks technology is so outdated. It’s caused me to miss payments and not be able to see met balance because the app isn’t working most of the time. I will be closing this account.
Start banking wherever you are with Points West Mobile Banking app. Available to all Points West Community Bank online banking customers. Available f...