Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PROJECT MANAGEMENT INSTITUTE, INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am only about 40% completed with the course that I am taking to prepare for my PMP exam this month. So far, this app and the course are really helping close the gaps that I previously had. I would recommend this for anyone trying to brush up, learn, or prepare for the PMP exam or for your career.
Really wanted to use this app but the UX is beyond frustrating. Why do we need to be redirected to a web browser to log in every time? And then redirected back. And why does that “redirection” not work half the time? Adding to this confusion, however they have their login set up doesn’t automatically trigger password fills/generation and the mess of trying to do so just had me accidentally resetting my password. Such an awful experience from an organization that should be able to do better.
The study hall content is relevant to the actual test. However, the information is presented in a way that does not keep the user engaged and interested. Its rather blah
PMI Study Hall is a supplementary learning tool designed by PMI to keep you informed, focused, engaged, and motivated towards gaining your PMP.