Plum Market

Plum Market is making a significant push into the Palm Beach Gardens market with its upcoming PGA Boulevard location, but there is a jarring disconnect between its high-end physical branding and its archaic mobile app. Despite hosting a dedicated promotional tent outside the construction site specifically for app downloads, the digital platform feels like a relic from 2016, lacking the "Live Well, With Taste" aesthetic found in-store. In 2026, a brand's app space is a direct reflection of its identity, and this outdated interface undermines the upscale experience the store aims to provide. While the physical store appears beautiful and full of potential for its late March opening, the digital storefront requires immediate investment to match the quality of the retail space and meet the standards of the modern, AI-integrated shopping era. You guys are stepping into Florida now. Stakes are high.

This most recent version of the app is very slow to use. It takes at least 30 seconds to load the coupon feed and then 5-10 seconds per item when you “clip” them. Most other apps load their feeds instantly and selecting items is similarly quick. Also, some coupons that are “clipped” don’t seem to save, reverting to unclipped status next time you open the app. The functionality is good and the app is well laid out. I appreciate the fact that receipts go into the app when I check out. But please work on the performance.

Please invest in a good UX designer to help you with this app. Or revert to the fancy plastic cards used by Mariano's and Jewel. Initial sign up is a nightmare. Research some best practices on this. Your password constraints are very 2008. You should be compatible with iOS auto generated strong passwords. I like to recommended your store to friends but am embarrassed to recommend to anyone who works in tech.