Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pet Lovers Centre Pte Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is so badly built that the designer should go back to school and brush up on human interface module! Asked you if you want to activate"Touch ID". When you say yes, it says "no touch id available"...duh? It's iPhone Xs. If PLC is not ready for New iPhone, don't bother to put up the app!
The most important function does not work. When you tap the button it only turns on thr qr code reader. So I need to keep the physical card with me.
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