Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Geobra Brandstaetter Stiftung & Co. KG · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I explored the app after getting the Enterprise built when it first came out. AR is novel, but challenging to keep active without a lot of space around the model. The sound effects console in the app are fun. I just came back to it after a year and a half to try the mission with my nine year-old grand daughter. The AR seems even less forgiving now after a few iOS upgrades to my iPad Pro (large size). The system gear icons are often masked strangely, and the final one in the engine room is enormous and masked by the model itself. Had to randomly tap in the engine room to activate it. Also very disappointed that there are no more missions available. I also see a warning pop up message when starting the mission about some license expiring in five days. What?!
So, I got this for Christmas, it’s huge and pretty amazing for the starship itself. The App could use a bit of work. It has the standard sounds (engines, torpedoes, red alert. But I’d love for them to add the ability to play the theme song, or for Kirk to ask for shields…etc, especially as the next item they built is a Klingon bird of prey. Additionally for the couch mode it only allows for 1 mission currently, so after it’s done, there’s not much else to do in the app. Having an interactive schematic (blueprint) of the enterprise would be pretty awesome or a basic walkthrough/interaction while exploring the ship. Like I said, it’s good, but not great.
Only a bit more sounds than the toy already gives. Wish it had a couple more sounds. The “dematerialization” button actually gives a communicator sound. Was hoping it would make the transporter sounds. Fun sound options, haven’t gotten all the way through the game, but it’s a bit more complex than young kids might be able to get through unless one of the parents is a Trekkie.
*** Version 1 as model control and game now available THE APP Get the Playmobil Star Trek app and become one of 400! Beam yourself aboard the star...