Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PBS KIDS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Starting with, this is a great game and I love it, but it gets boring. I LOVEEE the dress up game. BUT. there hasn’t been an update for over 5 or 3 years. Pls add new weathers and clothes so I can enjoy it! This is an awesome, amazing, nice, cool, fabulous, excellent, game! So if you just did what I said up there, I would appreciate it. Have a good day/ afternoon/ or night, and have a nice day! Thanks, Sincerely, {The Roblox Squad}
We just downloaded this app and it seems to be a great educational app for my daughter in the areas she’s been interested in. My only complaint thus far is that there is absolutely no sound. No music, no talking, no noise of any kind. Being PBS I highly doubt they’d put out or sponsor something for children that is not as verbally, visually or musically vibrant as all kids are themselves. We’ve deleted the app twice hoping it would fix the problem but it hasn’t. It’s obvious there’s a bug/problem that needs to be addressed in order to keep the child’s attention.
Love this as a (very) simple approach to basic STEM concepts and applications for preschoolers. The only major problem is that there needs to be an option TO TURN OFF THE SOUND. Seriously. While the “explanations” may be helpful for some kids, most kids are going to get the most out of it by exploring without the treacly voiceover. And parents are going to get tired of that vouce REAL fast.
The Play and Learn Science app contains a suite of educational kids games from PBS KIDS designed to encourage early science learning! Kids can play a...