Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PBS KIDS · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is so fun and I think it’s perfect but just one thing that’s not when I go to eating breakfast I get to make the breakfast but not to eat it or help him or something and I feel like it would be a little funner like that and thank you for hearing me out!
My wife and I always joke about how Daniel Tiger has helped raise our children. This app (and the other Daniel apps) are the only times I feel comfortable with my kids having too much "screen time". I have a 5yo son and 2yo daughter, and they're both highly engaged when they're exploring the land of make believe. I love how everything is interactive and the imagination that went into creating these apps. You can tell that the legacy of Fred Rogers has lived on through his foundation... he used to say that children should only be exposed to television if they were somehow learning from what they were watching. These apps do exactly that.
It's easy enough for an 18 month to old to play but stays challenging as your child grows and starts appreciating new parts of the app. It helps reinforce things like brushing your teeth and taking a bath. My daughter loves dressing Daniel and putting on his shoes. My favorite part is that it includes the good night Daniel song. We've never had any errors.
**Children’s Technology Review Editor’s Choice Award** **Recommended by Parents' Choice** Learn about morning and bedtime routines with PBS KIDS’ Da...