Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗StoryToys Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Update 1/3/19: I appreciate the apology. Have revised from 1 to 5 stars. It’s a great app provided Mickey Mouse stays far away. Original 12/25 review: This has been the only app I’ve ever let my 2.5 year old use. I’ve paid more for this app than any other. After using the free trial, we subsequently paid for the subscription and it has helped my kid learn letters and numbers. I’ve appreciated the relative simplicity and the lack of flashiness when compared with similar educational apps. Until this morning. This morning, Mickey Mouse Disney ads started popping up every minute. It’s ruining the experience and is infuriating. We’ll be cancelling if this isn’t eliminated. Please fix this and apologize for what was essentially a bait-and-switch move. Even if the frequency of the ads was an unintentional bug, its still unacceptable to try to sneakily show advertisements to my child.
This is a really great app for kids, done really well. My daughter and I both enjoy all the fun things to do with in the app. I like how the content is updated frequently. My only complaint is the ads inside the App even after purchasing subscription for one year. I often pay to have ads removed so my daughter doesn’t encounter them while playing apps. Ads are such a nuisance and distracting, especially in the middle of gameplay. It would be my suggestion that you remove ads inside the game for subscription users.
We just started our free trial, as our three year old loves Eric Carle (and quite frankly, the limited content was way too limited to get a real sense of the app). We are enjoying the bright colors, familiar characters, and variety of games/subjects. Since the book section wasn’t available in our limited content exploration, we went to read one—the one about the frog. The pictures are cute, the information is age appropriate and the animations, though limited, are fun (the sound effects are especially appreciated by my preschooler). BUT! Imagine my surprise to find a typo! Yes it’s a common mistake —“its” incorrectly is spelled “it’s”—but COME ON!!! This is a LEARNING APP and there are grammar errors?!! Not cool. Not appreciated. And definitely NOT what I expect from anything Eric Carle-related (he’s a Big Deal in our household). For the money that we are expected to pay with the auto-renewal, I expect better editing and proofreading. Please look over AND CORRECT the text of the books and other sections of the app as part of the next update!
Hungry Caterpillar Play School offers a calming and beautiful environment for young children ages 2-6. Activities are based on Montessori principles t...
| Name | Price | Type |
|---|---|---|
| Special Offer (Monthly) | $2.99 | Monthly |
| Learning - Pay Monthly | $6.99 | Monthly |
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| Limited Offer - Pay Monthly | $9.99 | Monthly |
| Learning - Pay Monthly | $9.99 | Monthly |
| Monthly Membership | $9.99 | Monthly |
| Annual - Best Value | $49.99 | Yearly |
| Learning - Pay Yearly - Save! | $59.99 | Yearly |
| Big Savings - Pay Annually | $59.99 | Yearly |