Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Vinicius Pacha · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I saw the reviews of this game and I thought it would be terrible, but I tried it anyways. Although, I do have a suggestion. When you press the HOME button on the top left of the screen, I expected it to be some type of screen that would give you multiple options. Instead, it says something along the lines of “tap the screen to start”. I feel like giving the home page more thought would attract more people to play this game. Such as skins for the scraping tool, ability to go back to previous levels, different and unique teeth to unlock after certain levels (such as with different color braces, darker teeth, more problems, etc.). I can really see the potential in this game. Thanks for reading.
Clean all the dirty teeth and remove all the plagues! Ooh ahh - that is satisfying!! Enjoy everybody!!