Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Armond Harapeti · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great pizza but badly designed app and they even send a letter with Uber eats deliveries stating it’s cheaper, which is true, but the app doesn’t allow deliveries to our address and you won’t see that until you’ve gone through the whole process to checkout.
I love Pizza Luna, but I hate this app. It says it doesn’t deliver to my address, even though I’m one of the suburbs immediately next to the restaurant and they deliver to other suburbs further away. I wish it could use Apple Pay.
I love this pizza place. It is so so so good. A shame then that their new app, while a bit fancier than its slightly clunky predecessor, is so badly designed. Moreover, and this may be a coincidence (but I don’t think so), I have been receiving a lot of spam since I had to give my number to this new mob. Either the app gnomes or the payment platform. Love the pizza.
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