Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Paulo Milanez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Could’ve been a good game if they made the levels get progressively harder or introduced new elements along the way. But you just repeat the same levels over and over to earn 9 balls. Once you earn the 9th ball and try to earn whatever comes next... there is nothing next. Just the app freezing and you losing the coins you collected to earn a new ball.
Not bad after they fixed the bug. However, I’ve unlocked all the balls and tried a random unlock after doing so, hoping to have a mystery ball unlocked or a new set, but it just took my 1800 coins and left me with nothing. Disappointing.
Really good
Try to reach high as you can there is many surprises and fun obstacles in your way, can you climb it?