Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Discovery Digital · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I opened the app recently to learn of a new partnership with NBC. I’ve been a subscriber to the PTL service for 2 years, but I’m worried what the new cost for the plan will be for 2019, and if CBS simulcasts will now disappear. I don’t just want Thursday/Friday coverage, so I hope the weekend coverage persists when available. Plus I like CBS’s coverage over NBC, especially if TW is in the field.
I have tried to use this app numerous ways after paying for annual membership and total waste of my time. I even tried to reset the password and that did not work as it sent me the revised password that also did not work
You have got my last fourth dollars Guaranteed
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