Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PT. Bank Permata, Tbk · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has a terrible new feature trying to show the total balance with on hold funds for all mortgage accounts. Obviously it has created confusion to customers since we need to deduct that total balance with total on hold funds. To solve this issue PLEASE add another balance information on each account page for total balance that can be used (excluding on hold funds). In this way customers will have all information they need when they want to check their account balance to n real time.
Not providing your PermataBank Preferred clients free transfer on Online (BI FAST only) just feels stingy. I have an account with another bank considered bigger than Permata in Indonesia and it offers free interbank transfer, both by BI FAST and Online, with minimum balance of just 2 mio. I also previously failed to purchase USD bonds in this app. Since I have downgraded to Preferred from Prio, I didn't have access to any RM. Of course I didn't bother to visit them just to fix the problem. I just ended up buying USD bonds somewhere else. I might as well downgrade from Preferred to normal after I'm done paying my mortgage with Permata, since you don't seem to provide any kind of benefit with Preferred.
The new BI-FAST transfer on PermataMobile works well but the email notification of the transfer always fails to display content of the memo. Please correct it.
Permata ME (previously PermataMobile X) is a mobile banking app from Permata Bank that provides complete digital banking facility and services for all...