Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Doug Colton · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This App is good at naming all the nearby hills but doesn’t attempt to identify the ones further away or poking up the gaps between the distant ones. Peakfinder is much better overall.
Ever wondered what that hill is over there? Just point this app at the hill and it will tell you. Simple as that! It doesn’t even seem to be full of ads and it’s free!
Real-time hill radar. Using your phone's camera, you can see the name, height and distance of hills that you can see around you and that are within 10...