Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PressReader Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It's such an expensive service you would think they would be able to allow the iOS sharing that includes more than Facebook, Twitter and email. At the very least an "open in browser" function so that we can use the sharing capabilities of our browser.
Why can't Inquirer offer a simple version of a smart phone or tablet app like ABS-CBN's iPhone app that is predominantly text in content and has minimal graphics? Is the development cost for Inquirer's app content the reason they charge for a subscription? To be fair I suppose Inquirer has little cross-selling advantage unlike ABS-CBN, which in turn benefits from offering a truly free smart phone and tablet app because it encourages users to explore their other media outlets.
$9.99 is a perfect price for a month of subscription. If you compute and think about it, it's like Php14 only per newspaper a day for 1 month.
InquirerPlus is the exciting new home of the digital version of the Philippine Daily Inquirer, Inquirer Libre, Bandera, Cebu Daily News and several ot...
| Name | Price | Type |
|---|---|---|
| Single Copy | $0.99 | One-time |
| PREMIUM Monthly | $3.99 | Monthly |
| ALL ACCESS 1 Month | $4.49 | Monthly |
| Philippine Daily (Monthly) | $5.99 | Monthly |
| Philippine Daily Inq. Standard (Monthly) | $8.99 | Monthly |
| Philippine Daily Inquirer Plus (Monthly) | $15.99 | Monthly |
| PREMIUM 12 Month | $39.99 | Yearly |
| ALL ACCESS 12 Month | $44.99 | Yearly |