Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PCLOUD LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Pros: lifetime option, iOS Safari extension. The former is something that is extremely rare in this product category, and the latter is also fairly rare, 1Password and LastPass are the only other apps I’ve seen with an iOS Safari extension. This makes the autofill process a lot easier because you don’t have to use Apple’s slow Face ID authentication every time you autofill a password, and makes it easier to autosave what details you want. Cons: no passkeys, no OTPs, no file storage, very limited selection of item types. These are all common features on other password managers, and the lack of the first two especially makes this feel like a big downgrade compared to 1Password for example. This means practically speaking, there is very little reason to use this app. Even with the $150 lifetime option, you don’t get things like passkeys and TOTPs. What’s the point? May as well use something like Bitwarden or Proton which are free and offer the same capabilities. The only thing this has over them is an iOS Safari extension, which is nice but I’m probably one of the few who would see that as a major boon. I’m sure most iPhone users would be fine without it since it’s already a somewhat rare feature in the first place.
The iPhone app is good, syncing is good, the overall strategy of the app seems to be good. For instance: value is placed across syncing across all platforms; hosting is on the right continent :); perpetual licensing is great; the feature set that the company has expressed supporting in the future seems to be on track to making it a serious competitor to other solutions. As far as the app on the iPhone goes, I would give it 4 1/2 stars. However, the app works in the context of the pCloud Password ecosystem and that is where the subtraction of the stars happen. The desktop app is painfully slow on all supported platforms (Windows, Linux, Mac) and the problem exists even on a M2 Mac. I respect the company and as mentioned, the direction seems to be good. I would hope that the other platforms get some love.
I have been using pcloud storage from long time. This is really great step you guys took to develop password manager. I really love it, I know you guys are working hard to load up new features and enhancements. I am looking forward to see lots of features in future.
pCloud Pass is the secure password manager for your passwords and personal data. Log in to websites with a single tap and use the password generator t...
| Name | Price | Type |
|---|---|---|
| Premium monthly | $2.99 | Monthly |
| Premium annual | $28.99 | Yearly |
| Premium annual | $28.99 | Yearly |
| Premium Lifetime | $149.99 | One-time |