Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Shelby County Government · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app assumes you are using a cell phone. Make a full screen version for pads, lap tops, or computers. Also, I understand the savings incurred using standard mail; but, this online version is quick-and-easy and offers all of the advantages of digital online record keeping.
I first use this app in 2018, which I have little frustration. But after I sign up with email and password for sign in , save my property and payment profile. 2 years later, in 2020 , I have experience using the app, it becomes smooth. I mean I became smooth while using this app by choosing sign in with email and password. I did not choose sign in with Google or Facebook.
When I created my account, I went through the goofy chat bot dialogue and enrolled my properties. Weeks later when I logged on to make a payment, rather than display a list of the properties that I had previously enrolled (with amount and date due for each, for county and city), it made me go through the goofy chat bot dialogue and look them up again. After making a payment for the one property, I expected to have a chance to look up the others and at least view the balance, maybe make another payment, but it says I’m all caught up on bills (wrong!) and allows only two actions—link or unlink a property. Two stars instead of one because I was in fact able to make some of my payments. However, the design is abysmal. I don’t want to spend my time talking to a bot, or doing the same lookups over and over. I want to see a complete and concise summary, and then take whatever actions I deem necessary.
Introducing a faster, easier way to pay for all your Shelby County property taxes. With payit901, residents can enroll for property tax eBills, monit...