Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pathfinder Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The simple things work, transferring money, checking transactions, etc. but there’s room for improvement. Show a running balance, options to see partial account numbers for starters. On a regular basis I’m not allowed to log in and have to wait until the next day or redo a new password. It’s frustrating.
Pathfinder has a great system to monitor your account flagging any suspicious activity for your review. Helps me feel more secure using my checking account.
They bought out the Berkshire branches and really fumbled the ball and did not communicate. Now they’re charging a $2/month paper statement fee that Berkshire never did, nor does Empower Credit union. They also send me a statement from an account that I thought was closed it has a $0 balance, yet they mail me a piece of paper each month (for free!). The people at the local branches are so nice, but the people in charge are incompetent.
Start banking wherever you are with Pathfinder Bank Mobile for mobile banking! Available to all Pathfinder Bank consumer online banking customers. Pat...