Pastel Friends

SeyeonSoft Co., Ltd. · iOS

Pastel Friends

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Pastel Friends screenshot 1Pastel Friends screenshot 2Pastel Friends screenshot 3Pastel Friends screenshot 4Pastel Friends screenshot 5Pastel Friends screenshot 6Pastel Friends screenshot 7Pastel Friends screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Pastel Friends Make?

Monthly Revenue
$1.0K
Annualized estimate
$12.0K
Per Download
$1.00

Platform Performance

🍎iOS
Revenue
$1.0K
Downloads
1.0K
Rating
4.5 ★(2,318)

Rating Distribution

4.5
★★★★★
2,318 reviews
5
3%
4
2%
3
5%
2
17%
1
73%

Top Countries

🇺🇸 US🇯🇵 JP🇬🇧 GB
Reviews (3)▼
★★★★★DemiseBunny2/16/2023
Best dress up game- just needs more styles

As someone who has obsessively gone through most dress up games on the appstore, this one is the only one where I have bought literally every additional thing- it’s worth it. Even if you don’t buy anything, there’s still so many cute options and the art style is adorable! My only gripe with it is how we’re lacking in some basic clothing styles, as mostly the aesthetic is more k-pop-esque? like crop tops, sleeveless shirts, lolita styles and also more grunge styles. I think the game would benefit with more spiky anime hairstyles and more bangs covering one eye that are longer. Other than that though- this game is seriously amazingly cute. I love it so much and I look forward to any more games made by the same company! I’ve played pastel girl as well and this app has a lot more in store (though I do miss the pastel rainbow hair) my final takeaway is- GET THIS GAME ITS WORTH IT.❤️

★★★★☆Everybicknamegetstaken7/12/2021
Few suggestions

Just like the game description says the game is definitely healing. It’s a really cute game the art is well done and you can’t help but love it, but there is a few things about the game. So first off I think it would be nice if you guys would add the categories “dress” “jacket” and “makeup”. I also notice the adds that take up full screen that pop up every now and then have such tiny exit buttons that you either won’t notice them or are taken to a search engine because you accidentally have clicked the advertisement. I was hoping you could add more backgrounds please. I was also thinking that maybe you could add more poses were the whole body is moving and not just the upper half or shirts. Anyways this game is cute and I just wanted to point out that you guys still give us stuff that would usually be part of a DLC, it shows you care. And I mean if you guys make a living off your company it’s really not a rip off that we have more basic fashion because this is how you support your selves. Anyways good game 8/10

★★★★☆phat weeb1/4/2020
og pastel girl is better imo

Mmmm I’d give this 3.5 stars if I could but 3 stars seems to harsh so :/ When I saw that Pastel Girl Friends was a thing I IMMEDIATELY downloaded it, and because the original Pastel Girl is so good, I thought that Pastel Girl Friends would be exceptional. Sorry to say that it just didn’t reach that standard. I expected there to be stuff from the original moved into this one but it’s,,, extremely barebones, comparatively. While I absolutely ADORE the ability to change eye color and even add highlights on hair, as well as the new clothing this introduces (they’re so cute omg 🥺🥺) and the FULL BODY OUTFITS (man, that was a really nice surprise) I would like to see the same amount of free content as there is on OG Pastel Girl. It feels like it’s forcing you to buy at least one pack, and god if I had my own money I would’ve caved and purchased a pack or two, but most people (I assume) don’t wanna pay those two dollars. I understand that it’s to make money, but it seems too...forceful? If that makes sense? Like, it feels really pay-to-play. And I was so upset when I saw that there were only Christmas and school effects, compared to the plethora of effects and decor on OG Pastel Girl. Man, this is just me whining about how the original was better, but it really was, and I just wanna see that kind of content on this game. I’m sorry if this sounds like someone being a whiny customer (because it is) but the bar was raised too high for me. Still a good dress up game though, love love love the concept.

Version History (48)▼
1.6.610/15/2025
1.6.33/28/2025
1.6.27/28/2024
1.6.17/18/2024
1.6.27/18/2024
1.6.04/6/2024
1.5.83/7/2024
1.5.71/26/2024
1.5.61/15/2024
1.5.51/1/2024
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (11)▼
EnglishFrenchGermanJapaneseKoreanPortugueseRussianChineseSpanishThaiVietnamese
App Details▼

1. Pastel Friends is a relaxing game, in which you decorate adorable avatars and their backgrounds in pastel colors. 2. There are two modes : Decorat...

iOS App ID
1489122016
Content Rating
4+
Min OS
13.0
Size
275.4 MB
In-App Purchases
Yes
Publisher
SeyeonSoft Co., Ltd.
So

In-App Purchases (10)

NamePriceType
Goblin : Face$1.99One-time
Sea : Face$1.99One-time
Goblin : Outfit$1.99One-time
Half : Face$1.99One-time
Cat : Fantasy$1.99One-time
Plum Blossom : Outfit$1.99One-time
Rabbit : Casual$1.99One-time
Pink Brown : Outfit$1.99One-time
Sea : Fantasy$2.99One-time
No Ads$2.99One-time