Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗City of Evanston · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve had the Park Evanston app for several years now without any issues. However this week the opening page for the app had been a sign in page(hasn’t come up in years.) I have an account with money in the wallet, but I signed in anyway. Then I noticed that there is no submit button; after putting in my phone number nothing happens. I can not use the app and I have tried to find customer support, but the phone # Evanston311 gave to me goes unanswered! I can’t get into the app so I can’t contact customer support through it. Extremely frustrating!!!!!
So much better than using quarters in a meter and not having any change. Once you download the app and figure it out it’s good. My husband went to visit his mom an hour and a half from our home and called me to tell me what zone he was parked in (I have the app on my phone) I entered it and he was good to go. Mom was happy too! 😊
Would I be transgressing the license if I said the app works fine, but Evanston now has better tools to continue their ridiculous parking regime? I’m concerned about the non-disparagement clause in the license because I’m trying to disparage the Evanston parking enforcement, not the app itself (even though the app license terms are ridiculous in themselves... but ridiculous in a way that most licenses are these days. If I never see the phrase “in our sole discretion “ again it will be too soon) To be clear, the excerpt from the license below is not intended to disparage “company” but to inquire about whether disparaging a client of Company is considered disparaging Company. From the license: You agree not to download, display or use any Content in any other manner that is likely to cause confusion among consumers, that disparages or discredits Company and/or its licensors, that dilutes the strength of Company or its licensors’ property, or that otherwise infringes Company or its licensors’ intellectual property rights.
No more digging for coins. This is how parking should be. Pay, extend, and manage your parking session with Evanston, IL's official parking app. It’s...