Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SALLY BECK · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app works fine for a computer (windows) but is awful on an iPhone. It can take several tries to open the app then it may close out midway through requesting a ride from O'Hare. Put in complete information and ordered cab despite difficulties only to have driver ask for the full address while half way to our destination. Ended up giving him step by step instruction from our phone to get to our destination. App did not save all of the information. Useless app in my opinion. Scrap it and start anew.
About 4 months ago, Mobile Pay, the best feature on the App, stopped Working for no apparent reason-so this was originally a 1-Star Review. However, once I talked to the right person, Laurie, on the American Taxi team, my issue was resolved immediately. Turns out I had been added to a Blocked List as American Taxi was dealing with a Fraud Issue (not directly related to my Info). So, not only did I get an explanation that made sense, I got a resolution. Technology, Fraud Prevention, etc. can make our lives easier or more difficult--what this reminded me of is that *people* like Laurie still play an vitally important Role in enabling the Technology to be a positive force and Troubleshooting when it's not working. My satisfaction with American Taxi couldn't be higher! It's a reliable Company with friendly Drivers, and the App makes it easy to do business with them (Scheduling Rides, Mobile Pay, etc.). I am pleased to give American Taxi my full endorsement and loyalty as a Customer!!
I like the app because it easily let you order a taxi and it's faster than calling. However security is not the best, for example if you hit forgot password you will receive your password back which is bad practice because it means somewhere there's a database with plain text password (or something that can be easily retrieved) <-please try at least a one way hash. On the other hand if they have my password exposed it could be the same for credit cards (so I don't recommend giving it to them through the app). I really like what you have done as a company to offer customers an extra value and I hope you take this as feedback and an opportunity to improve
Taxi Now Taxi Later by American Taxi Dispatch, Inc. 847-253-4411 708-424-7878 630-920-9480 800-244-1177 Order a Suburban Chicago area taxi from you...