Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ABUSEF ADIGUZEL · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Asks for a phone number and when you update it a text message code is sent but it is stuck on the profile page and will not go back. Try clicking on the tick and it saves and sends another code! Still can’t go back to order and can’t update phone number as it requires you to do. Stuck in an endless cycle of frustration and hunger. Useless app!! Deleted the app and ordered elsewhere where it was easier
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