Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Patrick ODonnell · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This guide lacks pictures for a few species, and it would be helpful if species sizes were given with more specificity than "small", "medium", etc. Other than that I was very impressed. The organizational structure took a bit of figuring out, but I was able to use the ID feature to cull down to the likely suspects, and the descriptions and photos were good to excellent. I would not dispense with a regular guidebook yet, but this is an excellent supplement, and weighs a lot less!
I moved to panama recently and wanted to have a field guide to give me info on the birds I may encounter while I live here. I excitedly bought this app and figured for 15 bucks it had to be great...what a mistake. This app only has a small amount of honestly useless features and it gives you zero info on the birds it contains. It doesn't include one iota of information on the birds themselves, their habits, range, diet, nothing. It also only contains some of the birds we have here. Not all of them. Then to make matters worse I'd say about 25% of the birds this app contains don't even include a photo! Junk app. Please update it or something. Until they do don't waster your money. Hope this helps.
I used this on a recent birding trip to Panama and it was a great supplement. Having the calls handy and being able to search by name or family was so useful. The only two problems were: 1) when I searched by family and chose a bird, then clicked on "similar" I couldn't then get back to family without starting over. 2) occasionally it got "stuck" in a category (like birds with "blue" in the name or something and the only way to get out of that list was to turn off my phone. Grateful to have had it!
Full-featured birding field guide for Panama Panama Birds Field Guide includes all of the birds that have occurred in this beautiful country as well...