Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NatureGuides Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
The store evidence
GB store price
£14.99
GB rating
3.7 / 5
GB rating count
127
Current version
3.3.1
2026-09-22 · Developer notes
The Bird of the Day widget now works with tinted home screens, full-screen images can be rotated once more and map keys should be fully visible.
Store metadata collected 2026-10-06 UTC · GB storefront · Source record. Free may include in-app purchases. Public data does not update revenue estimates.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
In North America I use the mobile app from Sibley, iBird Pro, and Audubon. My recent trip to Europe was not a birding; bird watching was incidental. Nevertheless, I needed a guide for those times when I encountered birds. In a brand new place and with new birds, the most fulfilling is to be able to ID on my own. The Collins Guide was excellent. The home page has groups or families of birds which makes it very easy to navigate to a groups, e.g. waders or finches, and then to scroll through the group and compare different, but similar species. I found this format far superior to any NA bird app. Species info could be expanded some, but I can’t imagine any other app format which makes it easier to find and identify new birds - the European birds were all new to me.
Thanx and thanx again to all the folks who made this app and keep all the improvements. No other try within this field could dare to compete. I wish you luck, dudes, keep on keeping on. Translate your app to as much languages as you can and add more and more features. Voices! Add more misc calls, voices, alarm calls, etc. As well as complete translations to all the languages you’ve covered for all the species names. If one day you’ll be ready for put all the texts localized — that’ll be definitely my day. Till then I just want to thank you at least for all the work you’ve done. Waiting for often updates.
No where is it mentioned that all the location features are for Europe only. I'll give it a go living in the US, but not ideal. Seems pretty powerful. The drawings are super detailed and clear with a lot of supporting information. Not sure how conclusive my findings will be, but excited to try it out. Nice introductory guide to get started and the intuitiveness of the app takes it from there. Fun to track/record bird sightings within the app.
‘It’s much more convenient than taking a big book with you...the Collins app is fantastic.’ – Chris Packham, Metro ‘The Collins Bird Guide app is des...
| Name | Price | Type |
|---|---|---|
| BTO Atlas Maps Pack | $1.99 | One-time |
| DDA Maps | $1.99 | One-time |
| Third edition | $1.99 | One-time |
| Identify Assist - monthly | $2.99 | Monthly |
| Video Library Volume 1 | $4.99 | One-time |
| EBBA2 Breeding Maps | $4.99 | One-time |
| Video Library Volume 2 | $4.99 | One-time |
| Video Library Volume 3 | $4.99 | One-time |
| Video Library | $9.99 | One-time |
| Identify Assist - yearly | $17.99 | Yearly |