Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Patrick ODonnell · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I bought this because I was going to Belize and had really liked the save developer’s Costa Rica bird app when I birded there in ‘16. This one is not worth buying. It is clunky to use to search by name or family, has questionable range info and very little useful info on the birds, often without adequate pics of sex and age I needed. The index on the left, even on my big iPhone, often skips you out of where you are abc it’s very difficult to navigate back. More trouble than it’s worth. But the book and skip the app. Or use Cornell’s Merlin “explore birds” function.
Search does not work. Just get blank page. Using iPhone 13.
App locks up on limited search list and “reset” does not work until Nov 1 apple update, now it seems to be working
Full-featured digital field guide for the birds of Belize. -Images for more than 650 species including all birds on the Belize list. -Vocalizations fo...