Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SNCF Voyageurs · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Same account working well in web browser of my computer, but not with the app😵💫
This used to be a good app, since this year began, it’s been a nightmare to buy any tickets. Every time I try to open the app, either crashes or asks me to sign in again and again so, I go and enter my email and password… there! It say’s doesn’t match. I go to recover my password and then again, “something wrong” with that password. Horrible!
App and website were unable to perform tasks like rescheduling tickets or editing information. App would always crash whenever these tasks were performed.
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