Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Palmax Group Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I absolutely LOVE this game beyond belief. It always gives me something to do when I’m bored or waiting for something to come up or whatever. It’s just fantastic! However, there is one thing that isn’t so great: whenever I get to the point where I’m really stuck and need some help, and help is offered to me, for some reason I can’t tap on the play lightbulb anymore. I thought it was only on one level, so I was like “aarg, whatevs..” But now it’s done it to me in several levels. So could you guys help me out with this, please? As I said tho, I absolutely love this game. It’s such a fantastic way to dawdle my time away!
I’m usually more of a crossword type. I play Simple Play Crossword Jam everyday and love it. There was a promotion to have players try other Simple Play games and this one looked interesting. I’m now addicted to two of Simple Play’s word games. I have tried hundreds of games and these are definitely my favorite.
Original game Wonders of the World worked great — for I think 14 levels then said there was an update. Kinda weird, updates don’t work like that. Pursued the “update” since the program wouldn’t let me continue otherwise. Then I was presented with a new and different app. It wasn’t actually an update at all. The promise with WoW was no ads. I fully expect this new app to deliver ads. Maybe it won’t, but there us some reason fir the deception. They could have called it a new version to replace the current one. They should have announced it in the beginning. They should give the choice to play the old one; or remove it it call it legacy that won’t be supported. So many upfront options they had — if they are proud of their new app and want to promote it. Their sneaky manipulation makes me want nothing to do with them. Oh, and as a side note, there’s no way to turn off the sounds. The old program did allow that, so removing that option was a choice.
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| Name | Price | Type |
|---|---|---|
| 100 coins | $0.99 | One-time |
| Remove Ads Sale | $0.99 | One-time |
| piggy bank | $1.99 | One-time |
| 400 coins | $2.99 | One-time |
| 800 coins | $4.99 | One-time |
| Starter Pack | $5.99 | One-time |
| Super Bundle | $5.99 | One-time |
| Word Pass | $9.99 | One-time |
| 2000 coins | $9.99 | One-time |
| 5000 coins | $19.99 | One-time |