Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OFG Bancorp · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There isn’t anything about this app I can say that is positive, except that occasionally I’m able to check my balance. You can do NOTHING, and I do mean nothing with his app. Want to transfer money or receive? Good luck with the proof, old fashioned paperwork, proof and fees connected with that. Want to check the image of a check in your account? Nope! Those images don’t work. Want to see what’s pending? You can’t! Here and there, random amounts deposited will even appear and then disappear again, only to then reappear at a later time, whenever oriental decides it’s time. Want to be alerted when anything happens on your account via text, phone call or email? 100% impossible, apparently. I’m so glad their monthly fees for “service” are well spent. I have this bank because the choice in Puerto Rico for business is either this or popular - and this is like choosing between really bad diarrhea and slightly worse than really bad diarrhea, so that’s super fun.
How is it that now a days we still have a bank app that takes days to update the information. A direct deposit shows up right away, but debits takes around 3 days to even show up or get the balance reduced. Other bank apps shows display authorizations, and charges immediately which helps better manage your account. Lacks functionality compared to other apps. It’s just disappointing, and bathe lack of initiative to have a good working app really reflects on the priorities and vision of the company. Make money and forget about the customer exoerience.
Even though it reads “free” app I am unable to log in. After calling the bank they told me I need to sign up for an “online package”. False information in the app description which reads free to use.
Available to all Oriental Bank business customers already enrolled on the Online Banking service. With this application you can use your iPhone and iP...