Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MVL Foundation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Can’t set up the app because during setup it automatically assigns me a country code from who knows where. For some stupid reason they’ve disabled the ability to manually enter one’s country code, so I can’t fix it. Tried chatting with customer support in LINE, they just sent me a link to download the app and went silent. Completely useless. This was at a charging station at a mall we visit weekly, so they would’ve been getting money from me every week, but apparently they don’t care. So typical.
ONiON is a mobile application that provides various types of information for drivers who own T1, an electric tuk-tuk released by ONiON Mobility. ONiON...