Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Olaplex · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Such an amazing App! It’s so easy to get around in and has so much to offer! It has everything in one place from education, to purchasing products, to what’s trending and wonderful blogs and more! It has made my life so much easier and has been so helpful!
This is app is perfect for the professional that’s always trying to keep on trend, and up with the times. From the level finder to the color wheel in the tools section, you’ll be able to find everything you need from this app!!! I love the stylist spotlights as well, gives a real up close look into the lives of the artists!!!
This Olaplex PRO App is seriously a life saver! There are so many features to explore! Whether you want to see what’s trending, or read their blog with so many tips and tricks. There is also a level finder to help identify the correct hair tone. You can also become Olaplex Certified and learn all the different ways to use Olaplex right on this app. It’s easy to navigate and has a beautiful display!
Olaplex's official app for professional hair stylists. Shop for Olaplex products and gain access to exclusive educational resources.