Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗OhmConnect, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I purchased an Ohmplug and downloaded the app on the recommendation of a friend even though I was confused about how it worked (e.g. how it determines the power requirements of plugged in appliances re. saving energy). But I figured accompanying documentation or info. on the website would explain all that - strike one; I could find nothing that explained any of that. So I figured that I was just being dense and should give it a go. I followed the connection instructions (a number of times in all of the suggested modes) and continually got a connection failed response. I have no other problems with my network or bluetooth connections and went through all of the trouble shooting suggestions via the app without success. I guess the bright side is that I’m only out 12 bucks…
Update: their support team responded quickly to my email: the key is to allow *precise* location permission. This important step is omitted from their app instructions and web site, which I hope is included on their next app update. It now works perfectly and seamlessly with Home. Using their latest update and a new Ohmplug, and iOS18.1, trying to add a new plug produces a message that it is necessary to connect to a 2.4GHz network, and offers me a Setup WiFi button. Selecting that gives me a popup saying to set all permissions, but all permissions are already set. Therefore installing a new plug is impossible.
Seems to work most of the time, although occasionally did not seem to turn on my switch when it was supposed to. Also, with the latest update, it seems like you can no longer see historical electricity use beyond one week, which is a huge disappointment. I was tracking electricity use over weeks and months, and now that historical data is gone! Please bring back this functionality!
The official app to control OhmPlug smart plugs, designed to help you save energy while adding convenience to your home. • Easily set up OhmPlug smar...