Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Octorate · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
We use this at our hotels. It’s a great application but there are a lot of improvements that could be made. One of the biggest issues is not being able to make a reservation directly in the app. It will take you to a Google or safari page, having to sign-in again and wait for the 6 digit code. While not an issue on the website using a computer, for times when using the app it is a hassle. I’ve had many times where I’m in the phone with a guest and instead of immediately being able to book the guest it takes 5 minutes extra to get to the process, making it a little more difficult for guests who are ready to be booked and done. OctoRate is a great platform and this is one of my only gripes with this application. If there is a way to update this, I hope the developers see this and can make this possible, if not possible it’s understandable I’m not a developer. Otherwise, a great company and a very useful tool for us. I love the simplicity of the app but how well and detailed the simplicity is in the app. When I train our employees they can understand everything in less than 30 minutes.
Octochannel allows you to enhance, automate, and optimize all the processes related to managing your property, from a single platform accessible from...