Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗National Parks Board · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is forever at the loading status & then after a long while it tells me that I’m offline or my internet connection is disconnected, what a joke ! I was wondering whether did the NPark personnel try out this apps themselves.
The app just hang and can’t even start to surf the route. I’m using iPhone 12, can’t be compatibility issue right?
This application is a total failure. A running trail app that tracks your progress of the trail? Let’s restart the app when the app the running at the background, so that all progress of the trail is lost hooray! Not to mention that navigating around the application is like trying to clear an amazing race, you never know what you’re going to get when you click a button. HIGHLY not recommended. NPark please do better!
The NParks Explore A Route (NEAR) mobile app is NParks’ first augmented reality (AR)-enabled mobile application. It was developed to complement the Co...