Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Novation Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Don’t like the new changes that make all money going into savings first and then transferred to checking
This is a terrible app and gets worse with every update. It’s difficult to make an edeposit with it because it can’t capture the image. With the most recent update, it no longer lets me view my actual Novation credit card statement—only a summary. Cannot open or print a statement, even though the buttons are there to do so. It just blips but nothing happens. Tried repeatedly. I checked the Downloads folder, thinking it might be there. Nope. Every time I open the credit card portion, it goes through a “wait” cycle then tells me to add a card to continue. The card is already there—I can see it behind the pop up! I cancel and go on, but it’s really annoying to have to do this every single time. We’ve been Novation customers for decades, have a mortgage there and had a car loan with them, their branch location is extremely convenient, no fees at ATMs or on checking, but I’m looking for a new bank ONLY BECAUSE OF THIS TERRIBLE APP.
Very easy to pay bills and transfer funds but my wish list would be a shared online check registry for wife and I so we're not logging into account on non-Secure wifi.
Novation’s Mobile App makes it easy for you to bank on the go. Do your banking right from your iPhone or iPad! You can manage your accounts, pay bill...