Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tobias Reithmeier · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Controls end up below tappable area on an iPhone. Also looks like the puzzles show a miniature version of the solved puzzle. Usually that is only done AFTER you solve a puzzle not before. It’s a buck, yes, but save it for something else.
NonoQuest blends classic picture logic puzzles with a retro handheld presentation and light adventure storytelling. Every puzzle can be solved with l...