Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗zapfware · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I paired this with a Yacht Devices NMEA 2000 WiFi gateway (YDWG-02) and can now see all the traffic on the NMEA 2000 (or SeaTalk NG) network. Either a dump of all the traffic or seeing the data organized by source and signal. For example, I can see that my chart plotter is not talking on the network (problem with chart plotter) and that my wind direction and wind speed are reasonable even though the wind display is out to lunch (need to fix the display, not the sensor). I can even record the data in the raw format and email it to myself for analysis later on.
This is a great app, very configurable. However, when using the internal gps on iPhone, it only produces two nmea message types, and never gets beyond 2d fixes, which some applications need to work well. While it does stay running in the background, it appears to stall and give inconsistent readings at times.
NMEAconnect can connect to almost any NMEA source using TCP/UDP, BLE, internal/external GPS, Simulation or Logfile and act as an NMEA server/bridge vi...