Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NewsGuard Technologies. Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app does a great job of detailing each news site, states current examples of stories from the site and if they are accurate or not with linked sources to back it all up. Those complaining that this is an anti conservative app are just mad that the places they get their news are filled with false or altered stories and stay away from the truth. The app is great at debunking sites on both the left and the right, it’s just a fact that the sites to right are more often spreading false information. The app is fair, transparent and factual and they back it all up with sources and repeated requests to sites for clarification on their stories.
(Note that Healthguard, a subset of this for just health information, is available for free.) This is listed as "Free with in-app purchases", but it's really a mandatory subscription. Downloading and installing it does nothing except put a "?" shield icon in your browser telling you to sign up (with payment). There's a preview period, but only after you pay.
I learned about this app from an article on the Democratic National Committee website about combating disinformation. I don’t normally pay for apps but I checked this out because the DNC recommended it. Otherwise I’d probably never have considered it because I don’t really look at much disinformation online because almost all of my information sources are quite reputable and reliable. But when NewsGuard presents you with its assessment of a news site you get as many examples as needed to solidly validate the evaluation of various journalistic practices, information about ownership, investors, management structure, the history of the site, whatever is relevant to how the quantitative ratings were arrived at. Every piece of information is backed up with a link to its source
NewsGuard's reliability ratings for news and information sources help users make decisions about which news sources to trust—and avoid misinformation...
| Name | Price | Type |
|---|---|---|
| Application subscription (Monthly) | $5.99 | Monthly |